Blacking out nine of 10 home games in 2009 season with 17,000 season-ticket holders choosing not to renew last year, the Jacksonville Jaguars are taking actions to rebuild the team’s popularity. One of the actions is to reduce ticket prices.
The Jaguars have reduced season tickets in two sections in the upper deck by $90, reduced season tickets in four sections in the lower bowl by $100, and reduced season tickets in two club sections by $300. They also introduced two payment plans that allow fans to lock in 2010 prices for three years and make equal payments for those 30 games over 30 consecutive months, with no interest and no deposit.
Hopefully cheaper tickets will get more fans come to the stadium Jacksonville Municipal Stadium in Jaguars jerseys. But I think a better on-field performance may work much better than reducing ticket prices in boosting sales and avoiding blackouts.
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